Theatre Essay Example | Topics and Well Written Essays - 750 words

Theatre - Essay Example Her dialogues were very spot on, and if there is any blame to be made on her part, it should be directed towards the original play instead of her performance. Others were not so great. Kate Herrell in her role as Virginia had trouble delivering the frustrated sarcasm of an actress whose career seemed to be fading away. The reaction to her first criticism regarding her performance in The Golden Egg was not as violent as that of someone who dopes and pops pills should have been. She had all the dialogues and swear words a funny crude character requires, but somehow, she returned not as many laughs as she could have. Other characters generally fulfilled their roles well, from Ira (played by Craig Ewing) the theatre-critic, to Emma (Fina Romero) the witty know-it-all oldie. Most of the one-liners presented by Ira were especially funny, as he explains why he ridicules the play when he does: Hey, I didn’t write this shit. 3. Where the play was particularly lacking was with the perfo rmance of J. Nick Dickert, who played James. He was in the lead role, but displayed little characteristics of a leading actor. James’ nature was displayed too humbly in my opinion. ... ike â€Å"He has all of my mannerisms and none of my walk†, in reference to the actor who played the role James turned down, should have been wonderfully sarcastic, but they were not. The supporting roles of Gus, the coat boy and Peter came in handy in those times, played by Noah Mittman and Christopher Lynch respectively. Mittman did a great Southern accent as Gus. 5. Directing The cast helped each other in terms of acting because of the great direction. Eileen Kearney did a wonderful job portraying the inner workings of a theatre production which the regular audience is very quick to judge. Her choice of comic cast shed some light on Mcnally’s mind-frame as it must have been when coming up with this play, which had more to show than simply portraying the backstage workings of a recently held play. The director brought to light the lack of loyalty that actors often share. They pretend to like each other only up until the point when the play is cast in a bad light, such as when a bad review comes in, which quickly turns everything into a blame game. I especially liked the way Eileen brought in the bad news, whether it would be via Emma reading the Times newspaper or through the television, and all the focus of the audience would turn towards the controversial characters of Virginia, James (who pretended to like the play) and the kleptomaniac director who hates praise Frank. This was supported by the beautiful set design which put Julia’s, the producer’s wealth on display seems as everyone was confined to her room as the reviews piled in. The lighting focused on the actors and never on objects of concern, so that the focus was always on their expressions as opposed to the television or the newspaper. The ambient light was kept to a minimum for this reason. The

Key Words in Marketing (Customer Relationship Management) Essay

Key Words in Marketing (Customer Relationship Management) - Essay Example In the discussion section of the essay, the way how CRM evolved in the marketing and benefits of this mechanism in the marketing field have been explained. Customer Relationship Management The marketing concept of Customer Relationship Management (CRM) implies an unconventional strategic initiative to align organisational goals with the customers’ expectations and preferences. With the adoption of this process, the companies tend to improve their transparency commitment towards the customers and attain substantial competitive advantages through their understanding of customer likings accurately. With the collection of data, the companies can also design better strategies for developing the consumer behaviour and therefore, stimulating a change in the overall marketing trend. Today, when the market diversity has become a major challenge owing to globalisation effects and technology advancements have made communication processes more effective as well as complex, understanding t he various segments in the market and serving the customer effectively has become a major factor of concern for modern day companies. It is in this context that the concept of CRM has gained considerable importance among modern business firms that binds all the aforementioned factors in a strategically oriented and objective-driven manner (Kamakura et al., 2005). The major benefit that a company can derive from the adoption of CRM is the analysis of the long term relation to be developed with the present and probable customers and also move ahead with an intention for increasing the profit margin and sales of the company. CRM also helps to increase their value towards the shareholders by conducting various marketing activities targeted towards the development and maintenance of the relationship persisting amid the customers and the company (Kamakura et al., 2005). Thus, CRM facilitates in the overall development of an organisation, maintaining a deeper association with the customers ’ expectations and thereby, ensuring a more sustainable growth altogether. Literature Review In the recent years, it has been observed that the concept of CRM has received an increased significance in the business and marketing contexts of organisational management. According to Parvatiyar & Sheth (2002), CRM, as an unconventional marketing management framework, implies a broader attention of the modern companies for understanding the various needs of the customers and also incorporating their knowledge of customer preferences to align the strategic operations accordingly. The significance of practicing the CRM concept can also be argued with respect to the companies’ need for obtaining accurate understanding of customers’ preferences and expectations to be incorporated in their marketing strategies with the intention of improving the cooperative relations with their customers and increase the sales and profitability in a sustainable manner therefore. According to Tadajewski & Saren (2009), in marketing, the terms, ‘relationship marketing’ and ‘CRM’ are used as an alternative to each other. Both of these terms are used for forecasting a wide range of perceptions observable amid the targeted customers that further influence the market trends to a substantial extent. Among these perceptions, few of them provide a very narrow explanation of the functional marketing whereas few of them determine the broader framework of the marketing